When I first looked at the word meme I also thought of bandwagon (as in jumping on), The emperor's new clothes (remember the Hans Christian Andersen tale) and of course social morays. However K. Schneider shed some light on memes in the Free Range Librarian blog (love this blog and will set up a feed from it)
One of the quotes from this blog "You cannot change the user, but you can transform the user experience to meet the user" stands out for me. Librarians are (were, have been, will be)concerned with order and control but overiding this is the driven need to provide the user with the information they want. So in commenting on some of the the Learning 2.0 articles I've looked at I believe Learning 2.0 is a way of adopting new pathways (memes) and connecting to the user, establishing dialogue, and collaborating, all of which will transform the user experience and for that matter the Librarian's experience.
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